The optician operating system
One system foryour whole practice.
Visos runs the store, the patients, the lab orders, the website and the marketing — with intelligence on top of it all. Built for European opticians, from independents to chains.
Launching across Europe — Q1 2027
Good morning, Anne.
3 stores · everything on track
Revenue
€8.412
Eye exams
23
Lab orders
17
Exam-to-sale conversion · 12 weeks
34%
J. van der Berg
Eye exam
S. de Vries
Contact lens check
M. Janssen
Eye exam
— open —
P. Bakker
Collection + fitting
Reminders and no-show handling — automatic.
Ray-Ban RX5228
Frame · black 53□17
€ 189,00
Varilux progressive
Lenses · pair · in stock at lab
€ 420,00
Insurance applied
− € 125,00
Total
€ 484,00
J. van der Berg
recordR
−2.25 / −0.75 × 180
L
−2.50 / −0.50 × 175
Measured on the phoropter — straight into the record, no retyping.
Today it takes six systems to run onepractice. None of them talk.
Your PMS holds your patients. Your webshop holds a version of your stock. Your email tool holds a list someone exported eight months ago. Each system is fine on its own — together they cost you hours every week and customers every year.
Visos replaces the patchwork with one platform on one data model. Everything connected. Nothing falls through the cracks.
Visos
One platform. One record. The store, the patients, the website, the marketing — the same truth everywhere.
Drag to compare
Good morning, Anne.
3 stores · everything on track
Revenue
€8.412
Eye exams
23
Lab orders
17
Exam-to-sale conversion · 12 weeks
34%
Three layers,one foundation.
Every module reads and writes the same record. A measurement taken in the exam room can trigger a lens recommendation, a lab order, a stock check and a recall campaign — without anyone retyping a thing.
Layer 1 — Run
The operating core — the business, done properly.
Everything you need to run the practice, in one place: complete patient records connected to your refraction equipment, online booking with reminders, a point of sale that understands insurance pricing, stock across stores, and direct ordering with the major lens manufacturers.
- Patient records, prescriptions and refraction data — measured straight into the file
- Insurance checks and claims, per country
- Lab and supplier ordering with live order status
- Invoicing, accounting exports, staff and multi-store control
J. van der Berg
Eye exam
S. de Vries
Contact lens check
M. Janssen
Eye exam
— open —
P. Bakker
Collection + fitting
Reminders and no-show handling — automatic.
Lens order — Zeiss
arriving ThuLayer 2 — Grow
The growth engine — marketing that finally happens.
Your website and online store, run from the same stock as your shop. Glasses and contact lens subscriptions as a standard feature. Email and WhatsApp campaigns triggered by real events — an exam due, a new collection in, lenses ready for collection.
- Website builder and e-commerce, no agency required
- Subscriptions with recurring billing, linked to the patient record
- Google and Meta ads measured against bookings and sales — not clicks
- An AI agent that answers customers on web, WhatsApp and email
Optiek Van den Berg
Book an eye examAster 02
€ 245
Nord 11
€ 295
Lina 04
€ 210
Same stock as the shop. New supplier collections appear automatically.
Trigger
live“Exam due — 24 months since last visit”
Opened
61%
Booked
38
Revenue
€11.2k
Segments built on clinical and commercial data — together.
Layer 3 — Intelligence
AI on every surface — not a chatbot bolted on.
Scroll througha day in Visos.
Good morning, Anne.
3 stores · everything on track
Revenue
€8.412
Eye exams
23
Lab orders
17
Exam-to-sale conversion · 12 weeks
34%
AI that knowsyour business.
Not a generic assistant. Visos has read every record, every order and every invoice — and works for every role in the practice.
For the owner
Ask anything — last month versus last year, which frames aren’t moving, who’s due for new glasses. Reports generated, trends spotted, problems flagged early.
For the optometrist
Patient history summarised before the consultation. Lens suggestions from the prescription, lifestyle notes and what you actually stock. Clinical notes from dictation.
For the shop floor
Frame and add-on recommendations from face shape, prescription and history. The whole sale, handled with fewer clicks.
For the back office
Stock needs predicted, purchase orders drafted, invoices reconciled. Campaign copy and collection pages, written.
Which customers are due for new glasses and haven’t been contacted?
Caller: “Hi, do you have anything this week for an eye exam?”
Visos: “Tuesday at 10:30 with Dr. Vermeulen works — shall I book it?”
Result
Exam booked · Tue 10:30
Saturday, 6:04 pm. The shop is closed — Visos answers. Calls answered, appointments booked, even after closing time.
Built for everykind of practice.
One modern system instead of the patchwork.
You didn't become an optician to manage software. Visos runs the admin, the website and the marketing in the background — so you can spend the day on eyes, not exports.
- Up and running without an IT department
- Marketing that happens without hiring anyone
- Your website and shop finally connected
The practices we build for — calm, precise, personal.
Built the way a practiceactually works.
01
One system, not six
Practice management, commerce, marketing and intelligence on a single data model. That is the whole idea.
02
Marketing that actually happens
Built into the daily workflow and mostly automated — not something the owner has to remember to do.
03
Clinical and commercial data, together
Reach everyone with progressive lenses older than two years who hasn’t been in for eighteen months. Nobody else can segment like this.
04
AI that knows the business
Answers grounded in your records, orders and invoices — not a generic chatbot guessing.
05
Designed with an optician
Co-designed with a former Dutch optician-chain owner who lived every frustration on this list — from the exam room to month-end admin.
06
Software and marketing under one roof
Built by a company that does both. We can promise marketing results because we know how to get them.
“The owner should feel the business is running itself — calm, and in control.”
What opticians ask us.
We launch across Europe in Q1 2027, starting with the Netherlands. Waitlist members get early access and help shape the product — join and we'll keep you close to the build.
Be first in line.
Visos launches across Europe in Q1 2027. Join the waitlist for early access and a front-row seat as we build the platform your practice deserves.